About Steve
Over the last decade, Steve St. Germain has worked within Detroit’s advertising and marketing community. He’s planned dozens of campaigns (big and small) including sponsorships, custom content programs, product integrations, all-new vehicle launches and other high profile TV and digital placements.
“Its both a passion and a privilege”, says Steve. “Working with creatives to effectively strike that balance in projects between artwork and analytics.” There’s something about creating effective communications that is a thrill. Helping others to connect and better understand the brands they are equally as passionate about as you are.
What I’ve recently read (2021):
10% Happier, Dan Harris
Steve Jobs, Walter Issacson
Ego is the Enemy, Ryan Holiday
Alone of the Wall, Alex Honnald
Sapiens, Yuval Noah Harar
Follow Steve on Goodreads for more book reviews and recommendations.
In 2012, Steve was asked to join the newly-formed boutique agency, Hudson Rouge based in New York. The team’s sole mission, to re-launch the Lincoln Motor Company for a future generation. Given the brand’s reputation at the time, nobody viewed this as a small task.
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From 2014 to 2018, Steve shifted his focus to digital. Planning on behalf of MDHHS, Peace Corps at Brogan & Partners and UM Worldwide for luxury auto brands Maserati and Alfa Romeo.
Featured
Over the last decade Steve’s planning efforts can be found among campaigns and advertising placements during the Super Bowl XLVII, LI and Grammy Awards. Within the pages of WIRED, Vanity Fair, GQ, Vogue, Car & Driver and more. On site at the LA Film Festival, F1 Racing’s Circuit of the Americas, PGA Tour’s Presidents Cup and Forbes “30 under 30” Conference. Wallscapes and billboards, gaming ecosystems Twitch and Xbox Live Marketplace. And unique OOH placements such as airplane seat backs, cinema pre-shows and gas station pump displays.
In addition to his professional work, Steve is an experienced public speaker who has appeared at events such as: AdCon Student Career Conference, Brand Innovators Roundtables, Detroit Advertising Association events and Oakland University’s American Marketing Association Speaker Series.
Today at Stellantis (formerly Fiat Chrylser Automobiles), Steve works on assignments for the Italian luxury automaker Alfa Romeo and Dodge.
What I’m currently watching (2021):
Inside (Bo Burnham), Netflix
I Think You Should Leave, Netflix
Succession, HBO / HBO Max
Outside of the office, Steve is an avid photographer (recognized by CultureTrip in Detroit’s 15 Best Instagram Accounts), traveler, cyclist and member of Dyno Detroit climbing gym. He’s a loving husband and father of two beautiful daughters, with whom he enjoys spending time with at a good park or out at the latest restaurant with friends.
Photography by: Steve St. Germain
