Steve St. Germain is an Automotive Marketing Professional focusing on Emerging Media and Growing Brands.

Currently located in Detroit, MI.

My Background

 

With 15 years of experience in media, I've navigated the ever-evolving landscape of the automotive industry. My journey has been filled with creativity, challenges, all in pursuit of making a real impact.

 
 

Media Research Analyst,
Global Team Blue (GTB)

2010 – 2012

Traditional Media Planner,
Hudson Rouge

2012 – 2014

 

Media Planner / Metrics Specialist,
Brogan & Partners

2014 – 2015

Media Supervisor (Portfolio Manager),
Universal McCann

2015 – 2018

Social Media Manager,
Rebuild Group

2018 – 2019

U.S. Media Manager,
Jeep, Stellantis

July 2019 – Present

 
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For the launch of the 2013 Lincoln MKZ not only did we create print ads that celebrated the individual, we went further by casting real people and exploring them in a Fast Company Editorial.

 

Sure, it would’ve been easier to put up a standard billboard, but what fun is that? Our finished hand painted mural wound up capturing headlines and furthering hype around Alfa Romeo’s global reveal.

 

Effective marketing goes beyond simply selling a product. It’s about telling a story, creating an experience, and giving people real value.

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It’s about building a cohesive universe of brand touchpoints that resonate and make people feel seen and understood. This is the kind of work that keeps me excited every day and I’m grateful to be able to share that passion.